Web2Learn is a micro social economy enterprise based in Thessaloniki, Greece. The organization brings together a team of experts dedicated to the development and management of digitally enhanced services for open and social learning.
As part of the SKI.F.T. project, Web2Learn had the opportunity to engage in targeted capacity-building activities focused on Green Communication, Strategic Marketing, and the design of ESG-aligned marketing strategies, delivered in collaboration with the external provider MindmeUp.
- Green Marketing and Brand Story Plan: online training sessions in which staff acquired hands-on skills to align the organization’s brand narrative with ESG indicators, enhancing both reporting and promotional efforts.
- Green Marketing tools: in this phase, online sessions introduced a customized Excel toolkit featuring practical green marketing tools. Each session combined conceptual guidance with real-time application, allowing team members to apply the tools to ongoing projects.
The capacity-building process has significantly accelerated Web2Learn’s green transition. Team members gained valuable, practical experience in: ESG-driven brand development, targeted campaign design and agile and sustainable project implementation
Overall, the training marked a shift in Web2Learn’s marketing approach, as structured, measurable, and sustainability-focused. The green transition is now embedded in the organization’s brand identity and day-to-day operations, reflecting a long-term commitment to environmental and social responsibility.
The project was funded by Legacoop Emilia-Romagna with a contribution of €4,000 and supported by Demetra Formazione.
Views and opinions expressed in this document are those of the author(s) only and do not necessarily reflect those of the European Union or EISMEA. Neither the European Union nor EISMEA can be held responsible for them.
